A few years ago, Dan Meredith of Coffee With Dan, was having a product launch for his copywriting product and I was the person in charge of setting up all the tech.
This meant the sales page, the emails, and making sure all the links worked properly.
Now, at this point, we had been doing a good 3-4 weeks of basic promo for launching a product and everything was ready for the big “moment”.
During this time, football season was coming to a peak and I was one of the key members of the team’s offense.
This is where it all went wrong…
On the day of launch, which was a Sunday, the cart was opening and the opening of the cart happened to coincide with me playing football.
I took extra care to set up the product the night before, and I thought everything would be okay. I thought I could go enjoy my football game without having to think about it.
Boy was I wrong.
Before my game, I had a quick scan through everything and it all looked perfectly fine.
Safe to say that because of lack of systems, and documented processes, there was an increased likelihood of something falling through the cracks. And lo and behold, something indeed fell through the cracks.
During halftime, I wanted to check on how the launch was going.
And to my bewilderment, I received 15 missed calls from Dan.
Something was up.
I checked my email and saw a bunch of notifications from Clickfunnels about failed transactions.
Oh damn, what was going on!?
I gave Dan a call, and unsurprisingly, he wasn’t impressed - the launch was in jeopardy because of my one mistake...
Instead of setting the product price to 495 pounds, I had set it to 49,500 pounds!
Due to my haste and trying to do too many things at once WITHOUT a system in place, I made a simple typo.
And an expensive one at that.
This was one of the big turning points for me that got me seriously thinking about using systems and checklists.
I realised that when you’re tired, stressed, and wearing too many hats, it’s easy to make mistakes.
Thankfully nobody actually got charged £49,500 and the product launch turned out to be quite a successful one.
Just like any mistake, you can turn things around and even learn a thing or two from all your battle scars.
And what I learned at that moment is that I absolutely had to make sure that nothing like this ever happened again - that way nothing is going to fall through the cracks again.
Since then, I’ve worked on hundreds of launches with multiple 6 figure+ business and with systems in place we’ve had countless successful launches.
Now, to make sure you never suffer through you’re own £49,500 mistake and you can be comfortable delegating the important work to the right people.
I’m going to be sharing everything I’ve discovered over the past 6+ years about systems, delegation, and automation...